The New York Times reports on the continued success of Amazon. I think this will continue for the foreseeable future. Shopping on Amazon and similar sites just makes practical sense for consumers. You can find most anything from the comfort and convenience of your own home. It never closes. You don't have to make time to go there. The presence of many vendors almost ensures the lowest market price (check this out by comparing to other online vendors, it's true). The modest shipping charges are usually worth the savings in fuel and time. Also, for shoppers who live in places with fewer sellers of the same item and few items available period, it opens up equal consumer exposure and guarantees competitive prices. And it all fits into a pre-existing delivery structure in the form of USPS, UPS, DHL, etc. And when was the last time you were in a store that offered you an array of customer product reviews?
On the flip side, there is the seller's advantage. Businesses -- such as specialty vendors which might otherwise have not found a friendly marketplace -- are suddenly opened up to a global audience, where one can find a buyer for almost anything.
As the older generation is increasingly replaced by net savvy consumers, this model can't help but balloon.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment